Our Policies

Terms of Service

Last Updated and Effective: April 1, 2026

Please read this Terms of Service agreement (the "Agreement" or "Terms") carefully as they effect your legal rights and obligations. By making a purchase of product(s) we sell on the Site, or in any other physical retail location ("Products") or accessing or using this website, www.ritual.com, or any other websites owned or operated by Natals, Inc. ("Ritual," "us" or "we" or "our", its affiliates or agents, that post a link to or include this Agreement (collectively, the "Site") in any way, including using the Services and resources available or enabled via the Site (each a "Service" and collectively, the "Services") by us, completing the registration process, and/or merely browsing the Site, you represent that (1) you have read, understand, and agree to be bound by the Agreement, (2) you are at least 18 years old or the age of majority in your jurisdiction, and (3) you have the authority to enter into the Agreement. If you do not meet the age requirement then you may not purchase on the Services. If you do not agree to be bound by the Agreement, you may not access or use this Site or the Services or provide data to us.

Arbitration Agreement Notice (for U.S. Residents only): Where permitted by law, and except for certain types of disputes described in the Arbitration Agreement section below, you and Ritual agree that this Agreement requires the use of arbitration on a binding, individual basis to resolve disputes related to the Services, these Terms of Service, and/or our privacy policy, rather than jury trials or class actions, and also limit the remedies available to you in the event of a dispute. You waive your right to proceed with any dispute as part of a class action lawsuit or class-wide arbitration. For more information, see the "Arbitration Agreement", below.

Table of Contents

Supplemental Terms

Your use of, and participation in, certain Services may be subject to additional terms ("Supplemental Terms"), such as the Ritual Subscription and Sales Terms, including the Ritual Gift Card Terms and Conditions, accessible by clicking this link: Subscription and Sales Terms. Such Supplemental Terms will either be listed in this Agreement or will be presented to you for your acceptance when you sign up to use the supplemental Service. The Supplemental Terms shall be governed by this Agreement. If this Agreement is inconsistent with the Supplemental Terms, the Supplemental Terms shall control with respect to such Service.

Changes to Terms of Service

It is your responsibility to review this Agreement periodically. We may revise this Agreement at any time without notice to you. If you do not agree to this Agreement, please do not use this Site or the Services or provide data to us.

Please note that this Agreement is subject to change by us in our sole discretion at any time without prior notice ("Updated Terms"). When changes are made, we will make the Updated Terms available at the Site. We will also update the "Last Updated" date at the top of the Agreement. If we make any material changes, and you have registered to use the Services, we will also send an e-mail to you at the last e-mail address you provided to us pursuant to the Agreement. Any changes to the Agreement will be effective immediately for new users of the Site or Services and will be effective thirty (30) days after posting notice of such changes on the Site for existing users or such a timeframe as may be specified in the Updated Terms. We may require you to provide consent to the Updated Terms in a specified manner before further use of the Site or the Services is permitted. If you do not agree to any change(s) after receiving a notice of such change(s), you shall stop using the Site and/or the Services. Otherwise, your continued use of the Site and/or Services (or engaging in such other conduct as we may reasonably specify) constitutes your acceptance of the Updated Terms. Unless material changes are made to the arbitration provisions herein, you agree that modification of these Terms of Service does not create a renewed opportunity to opt out of arbitration (if applicable). Please regularly check the site to view the then-current agreement.

Privacy Policy

You acknowledge and agree that all information collected by Ritual is subject to our Privacy Policy, which describes Ritual's data and privacy practices in connection with your access to and use of the Services or the products or services offered via the Services, including our use of third party cookies, pixels, tags, and other tracking technologies to collect personal information that may be used for analytics, marketing, and targeted advertising purposes. You agree that we and third parties providing services to us may use the information you submit for training purposes, including to train machine learning models. By using the Services, you consent to our Privacy Policy and the use of these technologies.

Ownership of Ritual Content

Unless otherwise explicitly specified, all materials that are included in or are otherwise a part of the Services, including, without limitation, the RITUAL mark, the technology underlying the Site and Services and the entire contents of the Site and Services including, but not limited to, text, graphics, images, audio clips, digital downloads, data compilation, code, layout, trademarks, logos, service marks, designs, information, data, advertising copy, past, present and future versions of the Site, domain names, source and object code and the "look and feel" of the Sites and Services ("Ritual Content") are owned, controlled, or licensed by Natals, Inc. and are protected from unauthorized use, copying, and dissemination by copyright, trademark, patent, and other laws, rules, regulations, and treaties.

The Ritual Content may not be copied, reproduced, downloaded, or distributed in any way, in whole or in part, except with the express permission of Ritual as is expressly provided in this Agreement. Any unauthorized use of Ritual Content is prohibited.

Your Limited License to Use Ritual Content

You may visit our Services without further permission from Ritual and Ritual grants you a limited, personal, non-exclusive, non-commercial, revocable and non-transferable license to access and view the Services and Site Content for your personal use, and to copy, distribute and transmit the content of this Services only to the extent that such copying, distribution and transmission is automatically done through your browser software incidentally to using the Services for your personal use. You shall not license, sell, rent, lease, transfer, assign, reproduce, distribute, host or otherwise commercially exploit the Site or Services. This license is subject to your full compliance with this Agreement.

When you view or use Ritual Content, you must: (a) keep intact all copyright and other proprietary notices; (b) make no modifications to the Ritual Content; and (c) not copy or adapt any object code associated with the Services or reverse engineer, modify or attempt to discover any source code associated with the Services, nor allow or assist any third party to do so (whether or not for your benefit).

Except as expressly provided in this Agreement, you may not copy, reproduce, republish, create derivative works of, upload, download, perform, display, post, transmit, distribute or otherwise use Ritual Content in any way, without the prior written permission of a duly authorized Ritual employee. You agree to abide by any and all copyright notices, information, or restrictions contained in any part of the Services. Any and all rights to use the Services that are not expressly granted to you under this Agreement are reserved for Ritual or its licensors. Nothing contained in this Agreement will affect, impair, or limit in any way Ritual's rights to exploit fully any or all of the Ritual Content. Unauthorized use of Ritual Content may be a violation of federal and state laws and could result in civil and criminal liability.

Access to and use of certain areas of the Services may require you to register for an account or otherwise ask or require you to provide information to use the features of the Services.

Registration and Access Controls

Certain areas of the Services may require account registration or may otherwise ask or require you to provide information to use certain features. When you choose to provide information to the Services, you agree to provide only true, accurate, current and complete information. You agree you will not sell or otherwise transfer your account or any account rights and that you will keep your account credentials confidential. Except to the extent prohibited by applicable, unwaivable law, Ritual reserves the right to terminate your account or otherwise deny you access in its sole discretion without notice and without liability. You also agree to comply with all rules, laws and regulations that are applicable to your use of the Services, including, without limitation, those governing your transmission or use of any software or data. If you submit personal information to register for an account with Services or to otherwise participate in any services, that information will be governed by the Privacy Policy. You may cancel your account at any time via your account page or by contacting our customer support team.

Information and Content You Submit

The Services may provide you the opportunity to communicate with Ritual via e-mail or other means, or publicly post product reviews or other content through the Services (collectively, "User Content").

Responsibility for User Content

You understand that you are solely responsible for your User Content, however submitted. By submitting User Content, you represent and warrant to Ritual that your User Content: (1) is not confidential and that you have all necessary permission to submit it; and (2) does not infringe upon, misappropriate, or violate the rights of any third party, including, without limitation, any intellectual property rights, rights of publicity or privacy, or any other proprietary rights. You also acknowledge that the internet may be subject to breaches of security and should be aware that submissions of User Content or other information may not be secure, and you should consider this before submitting any information to Ritual.

Ritual does not control the User Content made available via the Services and therefore does not guarantee the accuracy, integrity, quality or lawfulness of User Content.

Rights You Grant to Us

Whenever you submit or otherwise make available User Content to Ritual (including through use of a help, support, feedback, or "Contact Us" feature, or through a social media website) you: (1) grant to Ritual an irrevocable, worldwide, nonexclusive, perpetual, fully sub-licensable and assignable, royalty-free license to use, exploit, reproduce, modify, translate, incorporate in other works, create derivative works from, publish, broadcast, and perform that User Content – and your name, voice, likeness and other identifying information in connection with that User Content – via any medium now known or later developed, without any compensation to you, for any business purpose in Ritual's discretion, including, without limitation, in connection with the training, development, and use of artificial intelligence, machine learning, and related models; and (2) to the extent permitted by applicable law, waive all of your moral rights in that User Content to the fullest extent permitted by law, even if the User Content is altered or changed in a manner not agreeable to you. You further authorize Ritual to publish your User Content such that it may be accessed by users of the Services or the general public.

Right to Screen and Remove Content

We have no obligation to monitor the Services or any User Content made available via the Services. However, you acknowledge and agree that to the fullest extent allowed by law, and except as expressly prohibited by law, we have the right to monitor the Services and User Content you submit and the right (but not the obligation) to delete, edit, move, or disable any such User Content in whole or in part, before or after it appears on the Services, subject to Ritual's sole discretion. Ritual reserves the right to suspend or terminate your access to the Services at any time. Under no circumstances will we be liable in any way for any User Content including, but not limited to, any errors or omissions in User Content, any loss of your User Content or for any loss or damage of any kind incurred as a result of any user's User Content.

No Confidential Relationship

Except as described in the posted Privacy Policy or other agreement on a Services where you provide your User Content, you agree that your User Content will be treated as non-confidential and non-proprietary and will not be returned. You acknowledge and agree that your relationship with Ritual is not a confidential, fiduciary, or other type of special relationship, and that your decision to submit any User Content does not place Ritual in a position that is any different from the position held by members of the general public, including with regard to your User Content. You further agree that Ritual is free to use any ideas or concepts contained in any User Content for any purposes whatsoever, including, without limitation, developing, manufacturing and marketing products and services, including, without limitation, publication of your User Content on the Services, without any payment of any kind to you. To the fullest extent permitted, you waive any moral rights you may have in any User Content you submit, even if such User Content is altered or changed in a manner not agreeable to you.

You acknowledge that Ritual may be working on or developing material similar or the same in nature to your User Content and that Ritual may have received similar or the same intellectual property rights from another party. Ritual owes you no obligation connected to your submissions unless you and Ritual enter a written agreement to that effect. Any discussion or negotiations between you and Ritual regarding your submissions does not constitute recognition of the novelty or originality of your User Content.

No Obligation to Use

You agree that submission of User Content is at your own risk and that we have no obligations with respect to such User Content, including to keep or use your User Content in any way.

User Interactions

You are solely responsible for your interaction with other users, whether within the Services or elsewhere. We are not responsible for the conduct of any user. We reserve the right, but have no obligation, to monitor or become involved in disputes between you and other users. Exercise common sense and your best judgment in your interactions with others.

Acceptable Use Policy

As a condition of your use of the Services, you agree that you will not, and will not encourage, permit, or assist any third party to, take any action, or upload any User Content, on or via the Services that:

  1. Is unlawful, discriminatory, threatening, abusive, harassing, defamatory, libelous, deceptive, fraudulent, invasive of another's privacy, tortious, pornographic, obscene, offensive, profane, or vulgar;
  2. Promotes trade or use of drugs and controlled substances, discrimination, bigotry, racism, hatred, harassment, or harm against any individual or group;
  3. Infringes on any copyright, trademark, patent, trade secret, right of publicity, right of privacy, or any other right of another person or entity;
  4. Constitutes unauthorized or unsolicited advertising, junk mail, bulk mail, chain letters, or surveys;
  5. Discloses another person's address, phone number, e-mail address, credit card number, or any information that may be used to track, contact, or impersonate that individual or that is extremely personal in nature;
  6. Includes video, audio, or images of any person younger than 18;
  7. Involves commercial activities and/or sales, such as contests, sweepstakes, or barter; communicating or facilitating any commercial advertisement or solicitation; marketing any goods or services; reselling, renting, leasing, or providing for payment the Services to any person;
  8. Impersonates any person or entity, including any employee or representative of Ritual;
  9. Engages in or attempts to engage in any potentially harmful acts that are directed against the Services, including but not limited to: violating or attempting to violate any security features of the Services; using manual or automated software or other means to scrape, crawl, spider, or similarly access or copy any portion of the Services or to use any portion of the Services to train or otherwise include in large language models, artificial intelligence technologies, or other machine learning tools, products, services, or features (except that we grant the operators of public search engines revocable permission to use spiders to copy materials from our websites for the sole purpose of and solely to the extent necessary for creating publicly available searchable indices of the materials, but not caches or archives of such materials); introducing or sending viruses, worms, spyware, malware, or any other kind of harmful code into or through the Services; interfering or attempting to interfere with the proper functioning of or use by others of the Services, including by means of overloading, flooding, spamming, mail bombing, or crashing the Services;
  10. Engages in or attempts to engage in any of the following: disabling, bypassing, modifying, defeating, violating, removing, impairing, circumventing, or otherwise interfering with digital rights-management technology or other features or technology that limits or prevents use of the Services or the Ritual Content therein; or
  11. Automates the process of sending or viewing Ritual Content.

Linking

Ritual grants you the revocable permission to link to the Services; provided, however, that any link to the Services: (a) must not frame or utilize framing techniques to enclose any of our trademarks, logos, or other intellectual property (including images, text, page layout or form) or otherwise mirror any part of the Services; (b) must not imply that Ritual or the Services are endorsing or sponsoring any third party or its products and services, unless Ritual has given the third party prior written consent; (c) must not present false information about Ritual or its products or services; (d) must not use any Ritual trademarks without the prior written permission from Ritual; (e) must not contain content that could be construed as distasteful, offensive, or controversial or otherwise objectionable (in Ritual's sole opinion); (f) you shall not use any metatags or other "hidden text" using our name or trademarks; and (g) must be owned and controlled by you or the person or entity placing the link, or otherwise permit you to enable such link subject to this Agreement. By linking to the Services, you agree that you do and will continue to comply with the above linking requirements. Notwithstanding anything to the contrary contained in these Terms, Ritual reserves the right to prohibit linking to the Services for any reason in our sole and absolute discretion. Violation of these provisions may result, in our sole discretion, in the deletion of your submissions, the temporary suspension or permanent removal of your account, and/or termination of this Agreement and your access to the Services.

If you believe that any content on the Services infringes your copyright or other intellectual property rights, please contact us with details of the alleged infringement.

Social Distribution

Ritual may allow you – but only through express written permission or via Ritual-provided functionality on the Services – to engage in certain personal uses of Ritual Content that include the ability to share Ritual Content with others ("Social Distribution"). For example, the Services may allow you to send Ritual Content to friends or post Ritual Content on a third party website. You agree to make no claims, promises, or statements on behalf of Ritual. You also agree that you will not imply that you and Ritual are affiliated in any way or that Ritual approves of your comments. We reserve the right to revoke our permission for Social Distribution at any time and for any reason and you agree to immediately cease Social Distribution upon notice of revocation and to comply with any terms we post in connection with the Social Distribution of Site Content.

Third Party Accounts

In order to access certain features of the Services, you may be required to link your account with a third party account ("SNS" and each such account, a "Third-Party Account") by allowing us to access your Third-Party Account, as is permitted under the applicable terms and conditions that govern your use of each Third-Party Account. You represent that you have the right to grant us access to your Third-Party Account (including, but not limited to, for use for the purposes described herein) without breach by you of any of the terms and conditions that govern your use of the applicable Third-Party Account and without requiring us to pay any fees or subjecting us to any usage limitations imposed by such third-party service providers. By granting us access to any Third-Party Accounts, we may access, make available and store (if applicable) any data and/or other materials accessible through the Site ("Content") that you have provided to and stored in your Third-Party Account ("SNS Content") so that it is available on and through the Site via your account. You may also share Content obtained or accessed through the Services with such Third-Party Account. You have the ability to disable the connection between your account and your Third-Party Accounts at any time by revoking such access from the Third-Party Account, or by contacting us at my@ritual.com. PLEASE NOTE THAT YOUR RELATIONSHIP WITH THE THIRD-PARTY SERVICE PROVIDERS ASSOCIATED WITH YOUR THIRD-PARTY ACCOUNTS IS GOVERNED SOLELY BY YOUR AGREEMENT(S) WITH SUCH THIRD-PARTY SERVICE PROVIDERS, AND WE WILL HAVE NO LIABILITY FOR PERSONALLY IDENTIFIABLE INFORMATION THAT MAY BE PROVIDED TO THEM BY SUCH THIRD-PARTY SERVICE PROVIDERS IN VIOLATION OF THE PRIVACY SETTINGS THAT YOU HAVE SET IN SUCH THIRD-PARTY ACCOUNTS. We make no effort to review any SNS Content for any purpose, including but not limited to, for accuracy, legality or noninfringement, and we are not responsible for any SNS Content.

YOU WILL BE SOLELY RESPONSIBLE FOR ALL ACCESS TO AND USE OF THIS SITE BY ANYONE USING YOUR PASSWORD AND IDENTIFICATION WHETHER OR NOT SUCH ACCESS TO AND USE OF THIS SITE IS ACTUALLY AUTHORIZED BY YOU, INCLUDING WITHOUT LIMITATION, ALL COMMUNICATIONS AND TRANSMISSIONS AND ALL OBLIGATIONS (INCLUDING, WITHOUT LIMITATION, FINANCIAL OBLIGATIONS) INCURRED THROUGH SUCH ACCESS OR USE.

You are solely responsible for protecting the security and confidentiality of your password and identification. You shall immediately notify us of any unauthorized use of your password or identification or any other breach or threatened breach of this Site's security.

At the time of your first order, we will request shipping and payment information. You agree that we may update your payment information with information your bank or credit card issuer may supply, or other information available to us.

Product Reviews

The Services allow registered users to post reviews, ratings and comments about Products purchased through the Site (collectively, "Reviews"), and you are solely responsible for any content, opinion, statement, recommendation or advice contained therein. Reviews posted on our Services are not endorsed by Ritual and do not represent the views of Ritual. You acknowledge that any opinions, statement, recommendation, ratings, advice or other information presented in any Review are those of their respective authors who are solely responsible and liable for their content. That means that you, and not Ritual, are solely responsible and liable for any Reviews that you post. By posting a Review, you grant Ritual a nonexclusive, royalty-free, perpetual, transferable, irrevocable and fully sublicensable right to (a) host, use, reproduce, modify, run, adapt, translate, distribute, publish, create derivative works from and publicly display such User Content of yours throughout the world in any media, now known or hereafter devised; (b) make the Review available to the rest of the world and to let others do the same; (c) to provide, promote, and improve the Services and to make your Review shared on the Services available to other companies, organizations or individuals for the syndication, broadcast, distribution, promotion or publication of such User Content of yours on other media and services, subject to our Privacy Policy and this Agreement; and (d) use the name and/or trademark that you submit in connection with such Review of yours. You further grant Ritual the right to pursue at law any person or entity that violates your or Ritual's rights in your Review by a breach of this Agreement. You acknowledge and agree that your Review is non-confidential and non-proprietary. You affirm, represent and warrant that you own or have the necessary licenses, rights (including copyright and other proprietary rights), consents and permissions to publish and otherwise use (and for Ritual to publish and otherwise use) your Review as authorized herein.

To the fullest extent allowed by applicable law, and except as expressly prohibited by law, Ritual reserves the right to refuse to post or remove any material submitted or posted in any Review. Notwithstanding the foregoing, you acknowledge that Ritual is under no obligation to edit or modify any information available in any Reviews or decide any dispute or disagreement between the posters and shall have no liability to you for any content posted in a Review. Ritual does not assume liability for Reviews or for any claims for economic loss resulting from such ratings and reviews.

Because we expect users to maintain a high level of integrity with respect to ratings and reviews posted through the Services, you agree: (i) to base any rating or review you post only on your first-hand experience with the product you are reviewing; (ii) you will not submit a rating or review in exchange for payment or other benefits from any individual or entity; and (iii) your review will comply with this Agreement.

In accordance with applicable law and except as expressly prohibited, if Ritual determines, in our sole discretion, that any rating or review could undermine the integrity of the ratings and reviews, we may exclude such Review without notice.

Further, in accordance with applicable law, Ritual may remove any Reviews in the event it determines, in its sole discretion, that a Review:

  1. Is false, unlawful, misleading, libelous, defamatory, obscene, pornographic, indecent, lewd, suggestive, harassing (or advocates harassment of another person), threatening, invasive of privacy or publicity rights, abusive, inflammatory, fraudulent or otherwise objectionable;
  2. Is patently offensive to the online community, such as that which promotes racism, bigotry, hatred or physical harm of any kind against any group or individual;
  3. Would constitute, encourage, promote or provide instructions for conduct of an illegal activity, a criminal offense, give rise to civil liability, violate the rights of any party in any country of the world, or that would otherwise create liability or violate any local, national or international law;
  4. Provides instructional information about illegal activities such as making or buying illegal weapons, violating someone's privacy or providing or creating computer viruses;
  5. May infringe any patent, trademark, trade secret, copyright or other intellectual or proprietary right of any party;
  6. Constitutes mass mailings or "spamming", "junk mail", "chain letters" or "pyramid schemes";
  7. Impersonates any person or entity or otherwise misrepresents your affiliation with a person or entity, including Ritual;
  8. Is private information of any third party, including, without limitation, addresses, phone numbers, email addresses, social security numbers and credit card numbers;
  9. Include or are intended to facilitate viruses, corrupted data or other harmful, disruptive or destructive files;
  10. Is unrelated to the topic of the Reviews or products in which such Review is posted; or
  11. Is otherwise objectionable, or may wrongfully expose Ritual or its users to any harm or liability of any type.

For avoidance of doubt, this section does not in any way prohibit consumers from posting honest ratings and reviews about the Services.

SMS Marketing and Program Support

By opting into receiving marketing and support text messages from us on our Website, you agree to receive recurring text notifications for your order, including, but not limited to, abandoned checkout reminders, text marketing offers, and transactional texts, including requests for reviews from us, even if your mobile number is registered on any state or federal do-not-call list. Message frequency varies. This service is optional and is not a condition for purchase.

Opt-out: If you wish to unsubscribe from receiving text marketing messages and notifications, reply with STOP to 89748.

Help: For any questions, please text HELP to 89748.

You understand and agree that alternative methods of opting out, such as using alternative words or requests, will not be considered a reasonable means of opting out. We do not charge for the service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message and data rates may apply. If your carrier does not permit SMS or MMS messages, you may not receive text messages. You can also contact us at my@ritual.com for more information.

We have the right to modify any telephone number or short code we use to operate the service at any time. You will be notified on such occasions. You agree that any messages you send to a telephone number or short code we have changed, including any STOP or HELP requests, may not be received, and we will not be liable for honoring requests made in such messages.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the service, any errors in such information, and/or any action you may or may not take in reliance on any information sent through the service.

Please visit our Privacy Policy to determine how we collect and use your personal information.

Promotions

The Services may contain or offer sweepstakes or other promotions, which may be governed by a separate set of rules that describe the sweepstakes or promotion and may have eligibility requirements, such as certain age or geographic area restrictions. It is your responsibility to read those rules to determine whether or not your participation, registration or entry will be valid and to determine the sponsor's requirements of you in connection with the applicable sweepstakes or promotion.

Notice regarding Medical and Professional Advice

Ritual is not a health care provider and the Services do not provide medical or other licensed professional advice. Nothing stated or posted on this Site or available through any services are intended to be, and must not be taken to be, the practice of medicine. For purposes of this Agreement, the practice of medicine includes, without limitation, providing health care treatment, instructions, diagnosis, prognosis or advice. Any and all Site materials are for educational and informational purposes only, and are not construed to be advice of any kind. The site is not intended to be a substitute for professional medical advice, diagnosis, or treatment. The Products and statements are not intended to diagnose, treat, cure, or prevent any disease or condition. Always consider your personal health concerns when contemplating use of the Services. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition before relying on or otherwise deciding to take any action on the basis of any content or information available through the Services. Never disregard professional medical or health related advice or delay in seeking it because of information you have obtained through the Services. Without limiting the foregoing, those who are taking medication or are under treatment for a disease, or who are pregnant or lactating, are encouraged to consult with their health care professional before using any of the products.

Accuracy of Information

Ritual has developed the Services to provide you with information about Ritual products and services. The Services may from time to time provide new information or data, but otherwise it is an archive of materials for your use. Like any printed material, the information and data on the Services may become out of date over time. We reserve the right to modify the contents of the Services at any time, but we have no obligation to update any information on the Services. You agree that it is your responsibility to monitor changes to the Services. We shall not be liable to you or to any third-party for any such modification. We are not responsible if information made available on the Services is not accurate, complete or current. The materials on the Services are provided for general informational purposes only and should not be relied upon or used as the sole basis for making decisions without consulting primary, more accurate, more complete or more timely sources of information. To the fullest extent permitted by applicable law, any reliance on the material on the Services is at your own risk. Although Ritual uses reasonable efforts to maintain the accuracy and currency of the content on the Services, Ritual makes no warranties or representation as to completeness, accuracy or currency of information on the Services, as further described under Disclaimer of Warranties.

Limitation of Liability

To the fullest extent permitted by law, and except where expressly prohibited or relation to "Non-Excludable Guarantees" (described below), you understand and agree that in no event shall Natals, Inc. and its partners, service providers, consultants, vendors, and the directors, officers, employees, and agents or other representatives of each of them (collectively, "Ritual Parties") be liable to you or anyone else for any indirect, incidental, special, exemplary, economic, punitive, or consequential damages arising out of or in connection with the Site or Services, including, without limitation, any damages resulting from loss of use, data, or profits, whether or not we have been advised of the possibility of such damages, or for any damages for personal or bodily injury or emotional distress arising out of or in connection with the Agreement, or from any communications, interactions or meetings with other users of the company properties, on any theory of liability, resulting from: (1) the Services or Ritual Content, (2) User Content, (3) the use or inability to use the Site or Services, or the performance of the Services or the Ritual Content, (4) your use of any Products or services purchased from the Services; (5) the cost of procurement of substitute goods or services resulting from any goods, data, information or services purchased or obtained through the Services; (6) unauthorized access to or alteration of your transmissions or data; (7) statements or conduct of any third party on the Services; (8) action taken in connection with an investigation by the Ritual Parties or law enforcement authorities regarding your use of the Services; (9) any errors or omissions in the Services' technical operation; (10) action taken in connection with copyright or other intellectual property owners; (11) any damage that results from events beyond our reasonable control, such as damages to any user's computer, mobile device, or other equipment or technology including, without limitation, damage from any security breach or from any virus, bugs, tampering, fraud, error, omission, interruption, defect, delay in operation or transmission, computer line or network failure or any other technical or other malfunction, or (12) any other matter related to the Services, whether based on warranty, copyright, contract, tort (including negligence), product liability or any other legal theory.

To the extent permitted, and except where expressly prohibited, under no circumstances will the Ritual Parties be liable to you or any third party for more than the amount received by us as a result of your use of the Services in the subscription period during which you first assert a claim. If you have not paid the company any amounts in the subscription period during which you first assert any such claim, company's sole and exclusive liability shall be limited to fifty US dollars ($50).

The limitations set forth in this section will not limit or exclude the Ritual Parties' liability for personal injury or property damage caused by the Ritual Parties, or for the Ritual Parties' gross negligence, fraud or intentional, willful, malicious or reckless misconduct.

Except to the extent prohibited by applicable law, and except where expressly prohibited by law, you agree that in the event you incur any damages, losses or injuries that arise out of any of the Ritual Parties' acts or omissions, the damages, if any, caused to you are not irreparable or sufficient to entitle you to an injunction preventing any exploitation of any website, property, product, service, or other content owned or controlled by the Ritual Parties, and you will have no rights to enjoin or restrain the development, production, distribution, advertising, exhibition or exploitation of any website, property, product, service, or other content owned or controlled by the Ritual Parties.

By accessing the Services, you understand that you may be waiving rights with respect to claims that are at this time unknown or unsuspected, and in accordance with such waiver, you acknowledge that you have read and understand, and expressly waive, the benefits of section 1542 of the Civil Code of California, and any similar law of any state or territory, which provides as follows:

"A general release does not extend to claims that the creditor or releasing party does not know or suspect to exist in his or her favor at the time of executing the release and that, if known by him or her, would have materially affected his or her settlement with the debtor or released party."

Some jurisdictions do not allow the exclusion or limitation of certain warranties or consequential damages, so some of the exclusions and/or limitations in this section may not apply to you.

Disclaimer of Warranties

We do not promise, covenant, represent, warrant or guarantee that you or any other user of the Services will obtain any particular or tangible result or goal through the use of the Services, or any Product or service made available on or through the Services.

To the fullest extent allowed by applicable law, and except as otherwise specifically provided, the Services, including, without limitation, the Ritual Content, and any Products or services offered through the Services are provided on an "as is" and "as available" and "with all faults" basis. To the fullest extent permissible by applicable law, the Ritual Parties make no representations or warranties or endorsements of any kind whatsoever, express or implied, as to: (a) the Services and Ritual Content; (b) Products or services sold through the Services; (c) User Content; and/or (d) security associated with the transmission to Ritual or via the Services. In addition, and to the fullest extent permitted under applicable law, the Ritual Parties disclaim all warranties and guarantees, express or implied, including, but not limited to, implied warranties of merchantability and fitness for a particular purpose and non-infringement, title, custom, trade, quiet enjoyment, system integration and freedom from computer virus. We do not warrant that the quality of any products, services, information or other material purchased or obtained by you will meet your expectations.

The Ritual Parties do not represent or warrant that the functions contained on the Services will be uninterrupted or error-free, that the defects will be corrected or that the Services or the server that makes the Services available are free of viruses or other harmful components, including, without limitation, viruses. The Ritual Parties do not make any warranties or representations regarding the information on the Services (including any instructions) in terms of their correctness, accuracy, adequacy, usefulness, timeliness, reliability or otherwise. You acknowledge that your use of the Services is at your sole risk. Applicable law may not allow limitations or exclusions on warranties so the above limitations may not apply to you.

The Ritual Parties do not warrant that your use of the Services is lawful in any particular jurisdiction, and the Ritual Parties specifically disclaim such warranties. By accessing or using a Services you represent and warrant that your activities are lawful in every jurisdiction where you access or use the Services. Nothing in these terms of use limits, excludes, or modifies, or purports to limit, exclude, or modify any statutory consumer guarantees or any implied condition or warranty the exclusion of which from these terms of use would contravene any statute or cause any part of these Terms to be void ("Non-Excludable Guarantees").

No advice or information, whether oral or written, obtained from us or through the Services, including in connection with the Products, will create any warranty not expressly made herein.

Indemnification

To the fullest extent permitted under applicable law, you agree to indemnify, defend and hold harmless the Ritual Parties from and against all claims, losses, liabilities, expenses, damages, costs, investigations, judgments, settlements, including reasonable attorneys' fees, resulting directly or indirectly from: (a) your User Content; (b) your breach or anticipatory breach of this Agreement or any Supplemental Terms, or any activity related to use of the Services (including negligent or wrongful conduct) by you or any other person accessing the Site using your account; (c) or your ability or inability to use the Site and Services, including any products purchased thereon; (d) your violation of any laws, rules, regulations, codes, statutes, ordinances or orders of any governmental and quasi-governmental authorities, including, without limitation, all regulatory, administrative and legislative authorities; (e) information or material transmitted through your computer, even if not submitted by you, that infringes, violates or misappropriates any copyright, trademark, trade secret, trade dress, patent, publicity, privacy or other right of any person or defames any person; (f) any misrepresentation made by you; or (g) the Ritual Parties' use of your information as permitted under these Terms, the Privacy Policy, or any other written agreement between you and Ritual. You will cooperate as fully required by the Ritual Parties in the defense of any claim. The Ritual Parties reserve the right to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, and you will not in any event settle any claim without the prior written consent of a duly authorized employee of the Ritual Parties.

Termination

Ritual reserves the right to terminate your access to and use of the Services in its sole discretion, without notice and liability, including, without limitation, for any reason or no reason. Ritual also reserves the right to investigate suspected violations of this Agreement, including, without limitation, any violation arising from any e-mails you send to the Services or Ritual. Any violation of this Agreement may be referred to law enforcement authorities. Upon termination of your access to the Services, or upon demand from Ritual, all rights granted to you under this Agreement will cease immediately, and you agree that you will immediately discontinue use of the Services.

Ritual also reserves the right to modify, withdraw, suspend, or discontinue in whole or in part (temporarily or permanently, at any time, and with or without notice) any Ritual Content or discontinue and cease operation of any Services in its entirety.

Location of the Services and Territorial Restrictions

Ritual controls and operates the Services from offices located in the United States and makes no representations or warranties that the information, products or services contained on the Services are appropriate for use or access in other locations. The information, products, and services provided on the Services are not intended for distribution to, or use by, any person or entity in any jurisdiction or country where such distribution or use would be contrary to law or regulation or which would subject Ritual to any registration requirement within such jurisdiction or country. Anyone using or accessing the Services from outside the United States does so on their own initiative and is responsible for compliance with United States' and local laws regarding online conduct and acceptable content, if and to the extent such laws are applicable. We reserve the right to limit the availability of the Services or any portion of the Services, to any person, geographic area, or jurisdiction, at any time and in our sole discretion, and to limit the quantities of any content, program, product, service or other feature that we provide.

Software related to or made available by the Services may be subject to United States export controls. Thus, no software from the Services may be downloaded, exported or re-exported: (a) into (or to a national or resident of) Cuba, Crimea, North Korea, Iran, Syria or any other country to which the United States has embargoed goods or that has been designated by the U.S. government as "terrorist supporting"; or (b) to anyone on the U.S. Treasury Department's list of Specially Designated Nationals or the U.S. Commerce Department's Table of Deny Orders. By accessing this Services, you represent and warrant that you are not located in, under the control of, or a national or resident of, any such country or on any such list. You agree to comply with all rules, laws and regulations that are applicable to your use of the Services, including, without limitation, those governing your transmission or use of any software or data.

The following provision applies only if you are a consumer in the United Kingdom: A third party who is not a party to the Agreement has no right under the Contracts (Rights of Third Parties) Act 1999 to enforce any provision of this Agreement, but this does not affect any right or remedy of such third party which exists or is available apart from that Act.

The Services, or communications you receive from Ritual, may link to other websites or online features operated by third parties. The Services may also include third party content that we do not control, maintain, or endorse. We have no control over third party content or third party sites, each of which have separate privacy and data collection practices independent of Natals, Inc.'s. We are not responsible for and do not accept any responsibility for the availability, contents, products, services or use of any third party site, any website accessed from a third party site or any changes or updates to such sites. These third party sites or content are provided only for your convenience and therefore you access them at your own risk. Your correspondence and business dealings with third parties found through the Services including, without limitation, the payment and delivery of products and services, and any terms, conditions, warranties and representations associated with any such dealings, are solely between you and the third party. You acknowledge and agree that Ritual is not liable for any loss or damage which may be incurred by you as a result of your interaction with any third party.

Miscellaneous

Communications

The communications between you and Ritual may take place via electronic means, whether you visit the Services or send Ritual e-mails, or whether Ritual posts notices on the Services or communicates with you via e-mail. For contractual purposes, you (a) consent to receive communications from Ritual in an electronic form, including, without limitation, terms and conditions, agreements, notices, and disclosures; and (b) agree that all terms and conditions, agreements, notices, disclosures, and other communications that Ritual provides to you electronically satisfy any legal requirement that such communications would satisfy if it were to be in writing. The foregoing does not affect your statutory rights.

If you have opted in to receive marketing communications or other elective communications from us, you may choose to opt out at any time following the instructions relevant to such form of communication. Please note that even if you opt out, we will still send you account-related emails, such as purchase receipts, financial information, other order-related information, and, in our discretion or as required by applicable law, information about updates to our policies or this Agreement to the email address you provide.

Governing Law

Your use of the Services shall be governed in all respects by the laws of the state of California, U.S.A., without regard to choice of law provisions. If your local law requires that consumer contracts be interpreted subject to local law and enforced in the courts of that jurisdiction, this section may not be applicable to you (but only to the extent that local law conflicts with this section).

Other Terms

This Agreement, and your rights and obligations hereunder, may not be assigned, subcontracted, delegated or otherwise transferred by you without our prior written consent, and any attempted assignment, subcontract, delegation, or transfer in violation of the foregoing will be null and void. Ritual may assign all or any part of the Agreement without restriction at any time without any notice to you.

We shall not be liable for any delay or failure to perform resulting from causes outside its reasonable control, including, but not limited to, acts of God, war, terrorism, riots, embargos, acts of civil or military authorities, fire, floods, accidents, strikes or shortages or delays of transportation or shipping facilities, fuel, energy, labor or materials.

Any waiver or failure to enforce any provision of this Agreement on one occasion will not be deemed a waiver of or limit Ritual's rights with respect to such breach or any subsequent breaches, or any other provision or of such provision. No waiver by Ritual will be of any force or effect unless made in writing and signed by a duly authorized officer of Ritual.

If any portion of this Agreement is held to be invalid or unenforceable, that portion shall be construed in a manner to reflect, as nearly as possible, the original intention of the parties, and the remaining portions shall remain in full force and effect.

If a court, arbitrator, or other adjudicative body should determine that any provisions of this Agreement is overbroad, unfair or unreasonable, such provision shall be given effect to the maximum extent possible by narrowing or enforcing in part that aspect of the provision found overbroad or unreasonable.

In accordance with California Civil Code §1789.3, you may report complaints to the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs by contacting them in writing at 400 R Street, Sacramento, CA 95814, or by telephone at (800) 952-5210. If you are a resident of Canada, you can contact your provincial consumer affairs office to lodge a complaint.

This Agreement is the entire and exclusive agreement between the parties, and it supersedes all previous communications, representations or agreements, either oral or written, between them with respect to this subject matter. No representations or statements of any kind made by any affiliate of Ritual, which are not included in this Agreement, shall be binding on Ritual or its affiliates. Neither the course of conduct between the parties nor trade practice will modify this Agreement. The Section titles are inserted only as a matter of convenience and have no legal or contractual effect. You agree that this Agreement will not be construed against Ritual by virtue of Ritual having drafted this Agreement. No amendment to or modification of tis Agreement, or acton, or delay, will be binding unless in writing and signed by a duly authorized officer of Ritual.

Provisions of these terms that would logically survive termination of this Agreement for any reason (including without limitation, "Disclaimer of Warranties", "Limitation of Liability", and "Arbitration Agreement").

Arbitration Agreement/Dispute Resolution/Class Action Waiver (U.S. Residents Only)

Please read the following arbitration agreement in this Section ("Arbitration Agreement") carefully. It requires you to arbitrate disputes with us and limits the manner in which you can seek relief from us.

This clause applies to the fullest extent permitted by law. To the extent that any dispute between you and Ritual arises from this Agreement or your use of or access to the Services, the arbitration proceedings will be governed by federal arbitration law and by the JAMS (defined below) rules.

Both you and Ritual waive the right to a trial by jury and the right to bring or resolve any dispute as a class, consolidated, representative, collective, or private attorney general action. Both you and Ritual waive the right to participate in a class, consolidated, representative, collective, or private attorney general action related to any dispute that is brought by anyone else. Notwithstanding any provision in the JAMS rules to the contrary, the arbitrator will not have the authority or any jurisdiction to hear the arbitration as a class, consolidated, representative, collective, or private attorney general action or to consolidate, join, or otherwise combine the claims of different persons into one proceeding.

  1. Applicability of Arbitration Agreement. You and Ritual each agree that any dispute, claim or request for relief relating in any way to your access or use of the Services, to any Products sold or distributed through the Services, or to any aspect of your relationship with us, will be resolved by binding, individual arbitration, rather than in court, except that (1) you may assert claims or seek relief in small claims court if your claims qualify; (2) you or we may seek equitable relief in court for infringement or other misuse of intellectual property rights (such as trademarks, trade dress, domain names, trade secrets, copyrights, and patents); or (3) where Ritual is seeking injunctive relief (the "Excluded Disputes"). This Arbitration Agreement shall apply, without limitation, to all disputes, claims or requests that arose or were asserted before the Effective Date of this Agreement or any prior version of this Agreement.
  2. Arbitration Rules and Forum. The Federal Arbitration Act governs the interpretation and enforcement of this Arbitration Agreement. To begin an arbitration proceeding, you must send a letter requesting arbitration and describing your claim to our registered agent Incorporating Services, Ltd., 3500 S Dupont Hwy, Dover, Delaware 19901, with a copy to Natals, Inc. (dba Ritual), 1370 N St Andrews Pl, Los Angeles, CA 90028. The arbitration will be conducted by JAMS, an established alternative dispute resolution provider. Disputes involving claims and counterclaims under $250,000, not inclusive of attorneys' fees and interest, shall be subject to JAMS's most current version of the Streamlined Arbitration Rules and procedures available at http://www.jamsadr.com/rules-streamlined-arbitration/; all other claims shall be subject to JAMS's most current version of the Comprehensive Arbitration Rules and Procedures, available at http://www.jamsadr.com/rules-comprehensive-arbitration/. JAMS's rules are also available at www.jamsadr.com or by calling JAMS at 800-352-5267. If JAMS is not available to arbitrate, the parties will select an alternative arbitral forum. If the arbitrator finds that you cannot afford to pay JAMS's filing, administrative, hearing and/or other fees and cannot obtain a waiver from JAMS, we will pay them for you. In addition, we will reimburse all such JAMS's filing, administrative, hearing and/or other fees for claims totaling less than $10,000 unless the arbitrator determines the claims are frivolous.

You may choose to have the arbitration conducted by telephone, based on written submissions, or in person in the country where you live or at another mutually agreed location. Any judgment on the award rendered by the arbitrator may be entered in any court of competent jurisdiction.

  1. Authority of Arbitrator. The arbitrator shall have exclusive authority to (a) determine the scope and enforceability of this Arbitration Agreement and (b) resolve any dispute related to the interpretation, applicability, enforceability or formation of this Arbitration Agreement including, but not limited to any claim that all or any part of this Arbitration Agreement is void or voidable. The arbitration will decide the rights and liabilities, if any, of you and us. The arbitration proceeding will not be consolidated with any other matters or joined with any other cases or parties. The arbitrator shall have the authority to grant motions dispositive of all or part of any claim. The arbitrator shall have the authority to award monetary damages and to grant any non-monetary remedy or relief available to an individual under applicable law, the arbitral forum's rules, and the Agreement (including the Arbitration Agreement). The arbitrator shall issue a written award and statement of decision describing the essential findings and conclusions on which the award is based, including the calculation of any damages awarded. The arbitrator has the same authority to award relief on an individual basis that a judge in a court of law would have. The award of the arbitrator is final and binding upon you and us.
  2. Waiver of Jury Trial. You and Natals, inc. hereby waive any constitutional and statutory rights to sue in court and have a trial in front of a judge or a jury. You and we are instead electing that all disputes, claims or requests shall be resolved by arbitration under this Arbitration Agreement, except as specified in 1 above. An arbitrator can award on an individual basis the same damages and relief as a court and must follow this Agreement as a court would. However, there is no judge or jury in arbitration, and court review of an arbitration award is subject to very limited review.
  3. Waiver of Class or Other Non-Individualized Relief. All disputes, claims and requests for relief within the scope of this Arbitration Agreement must be arbitrated on an individual basis and not on a class or collective basis, only individual relief is available, and claims of more than one customer or user cannot be arbitrated or consolidated with those of any other customer or user. If a decision is issued stating that applicable law precludes enforcement of any of this section's limitations as to a given dispute, claim, or request for relief, or for any Excluded Disputes, then such aspect must be severed from the arbitration and brought into the Federal or state courts of Los Angeles, California. All other disputes, claims, or requests for relief shall be arbitrated.
  4. Batch Arbitration. You and Ritual agree that the JAMS Mass Arbitration Procedures and Guidelines apply to any mass arbitrations, as amended/modified by this Arbitration Agreement.

    You and Ritual agree that, in the event that there are fifty (50) or more individual requests for arbitration of a similar nature filed against Ritual within an approximately thirty-day period (or otherwise in close proximity), JAMS will administer all such similarly situated arbitration demands on a collective basis as a single, consolidated arbitration (subject to a single set of fees, proceeding schedule, and, if required, hearing) before a single arbitrator in accordance with the requirements outlined elsewhere in this section, provided that – in the event that the arbitrator deems it impracticable or inequitable to administer all such claims collectively in a single arbitration – (s)he may group demands for arbitration into groups of not fewer than twenty (20) matters, plus a remainder group as needed (or as otherwise deemed by the arbitrator to be practicable, equitable, and in best keeping with the spirit of this provision) and arbitrate each group of matters as a single, consolidated arbitration (either structure a "Batch Arbitration"). You and Ritual agree (a) to work with JAMS in good faith to facilitate the resolution of disputes on a Batch Arbitration basis and (b) that requests for arbitration are of a "similar nature" if they arise out of the same event, agreement, or factual scenario and raise the same or similar legal issues and seek the same or similar relief. Disagreements over the applicability of this Batch Arbitration process will be settled in a single, consolidated arbitration proceeding that includes all affected parties and is resolved by a single arbitrator subject to the requirements of this section. This Batch Arbitration provision will in no way be interpreted as authorizing a class or collective arbitration or action of any kind, or any suit or arbitration involving joint or consolidated claims, under any circumstances other than those expressly set forth in this section. If for any reason any court or arbitrator holds that the Batch Arbitration provision is unconscionable or unenforceable, the Batch Arbitration provision will be deemed severable from the Arbitration Agreement and will not affect the validity and enforceability of this Arbitration Agreement.

    To the extent the parties disagree on the applicability of the mass arbitration process, the disagreeing party will advise the arbitrating organization (JAMS), and the arbitrating organization shall appoint a sole standing arbitrator to determine the mass arbitration process' applicability ("Administrative Arbitrator"). In an effort to expedite resolution of any such dispute by the Administrative Arbitrator, the parties agree the Administrative Arbitrator may set forth such procedures as are necessary to resolve any disputes promptly.

    You and we agree that the Mass Arbitration Procedures Fee Schedule will govern the payment of arbitration fees for mass arbitrations. Notwithstanding the forgoing, both you, we (and, if being represented, both of our attorney(s)) agree to cooperate in good faith to take reasonable measures to reduce the costs and fees of arbitration, so that the process is cost-effective for all parties involved. This may include collaborating with JAMS to decrease JAMS's fees. In addition, you and we agree that if the Administrative Arbitrator finds that either your or our claims, counterclaims and/or appeals are brought for an improper purpose and/or are frivolous, the Administrative Arbitrator will award to the other party the costs and expenses (including, without limitation, any and all charges by the Administrative Arbitrator), and attorneys' fees incurred by the other party.

  5. 30-Day Right to Opt Out. You have the right to opt out of the provisions of this Arbitration Agreement by sending written notice of your decision to opt out to the following address: Natals, Inc. (dba Ritual), 1370 N St Andrews Pl, Los Angeles, CA 90028 or at my@ritual.com, within 30 days after first becoming subject to this Arbitration Agreement. Your notice must include your name and address, the email address you used to set up your account (if you have one), and an unequivocal statement that you want to opt out of this Arbitration Agreement. If you opt out of this Arbitration Agreement, all other parts of this Agreement will continue to apply to you. Opting out of this Arbitration Agreement has no effect on any other arbitration agreements that you may currently have, or may enter in the future, with us.
  6. Severability. Except as provided in 5 above, if any part or parts of this Arbitration Agreement are found under the law to be invalid or unenforceable, then such specific part or parts shall be of no force and effect and shall be severed and the remainder of the Arbitration Agreement shall continue in full force and effect.
  7. Survival of Agreement. This Arbitration Agreement will survive the termination of your relationship with us.
  8. Modification. Notwithstanding any provision in this Agreement to the contrary, we agree that if we make any future material change to this Arbitration Agreement, you may reject that change within thirty (30) days of such change becoming effective by writing Company at the following address: Natals, Inc. (dba Ritual), 1370 N St Andrews Pl, Los Angeles, CA 90028.
  9. Alternatives to Arbitration. If you are a resident of a jurisdiction that prohibits arbitration agreements or class action waivers in consumer contracts and this Agreement is deemed to be a consumer contract, the portions of this Agreement related to arbitration will not apply to you. Instead, the exclusive jurisdiction and venue of any claim will be the state and federal courts located in the State of California and each of the parties hereto waives any objection to jurisdiction and venue in such courts. If you are a resident of a jurisdiction that prohibits the application of California law in a consumer contract, this Agreement will be governed by the laws of your jurisdiction of residence and the non-exclusive venue of any claim will be in the courts of your jurisdiction of residence.